Are you planning to create an online professional portfolio? Or would you like to start creating an online presence for your company? Whichever the case is, building a WordPress site is a great start. This platform allows you to integrate a wealth of tools, such as for bug tracking and e-commerce, to promote your brand or highlight your work experience.
It’s best to hire an expert to do this project. However, it’s also wise to know how this project will go. In a nutshell, the site creation process involves four core phases.
Phase 1: Planning
Like all other projects, site creation starts with planning. You have to identify the purpose, features, target audience, objectives, and content of the site.
Set the budget, scope, and timeline. Think of a catchy domain name people will easily remember. Then, choose a web hosting provider. Based on the goals and purpose you’ve set, identify the best features to integrate on your site, such as a website feedback tool, ecommerce functionalities, project management software, and others.
Planning also involves the site’s look and functionality. Hire designers to create mockups, wireframes, and graphics. These factors will affect the user experience of your customers while browsing or buying from your site.
Phase 2: Pre-Launch
Before making your site live, hire professionals to evaluate and test the functionalities of your site. Check the design, CSS/HTML, web forms, and social sharing plugins. You can integrate a bug tracking software for them to use. This tool allows the testers to keep track and record all the inefficiencies of the site. You can also install SEO tools to optimise your site for search engine standards and user preference.
Phase 3: Launching
You could opt to launch your site to a set number of users first. Equip your site with a WordPress feedback tool users can use to review your site as it runs in real-time. You could also create two versions of the site by tweaking the design and features of the site. This will allow you to conduct an A/B testing to know which of the versions can potentially get more engagements.
Phase 4: Post-Launch and Tracking
Once the site is live, be sure to track its online presence. You can refer to the SEO tool you’ve installed to get the number of views, comments, engagement, and search engine rankings. Refer to the bug tracking tool dashboard for any reviews on site issues. Maintain your site’s online presence by posting relevant and reliable content (e.g., multimedia, articles) consistently. Promote your site across different social media channels. This is a great way to increase the site’s rankings and engagement.
As a professional, your online portfolio or site could serve as your digital alter-ego. Clients and companies can send messages to your site. The same is true if you’re an entrepreneur. Customers can now reach out to you more easily via your site. To boost its user-friendliness, just equip your site with the necessary features, such as user acceptance tracking tool from Userback.